PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, if you pay by credit card), email address, and phone number. We refer to this information as “Order Information.”
If you choose to create an account on our Site, your Personal Information will also be used to enroll you automatically in our loyalty and rewards program.
HOW DO WE USE YOUR PERSONAL INFORMATION?
- communicate with you;
- screen our orders for potential risk or fraud; and
- when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We also use certain Order Information--specifically, your first name, location, and product(s) purchased--to notify other Site visitors of recent purchases.
Moreover, if you have created an account on our Site, we use your Order and Device Information to create and update your customer rewards account and to communicate with you about your rewards status.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We also use Device Information for advertising purposes. Technologies such as cookies placed on your browser enable us to advertise products to you based on your Internet activities, including your activities on the Site, and your interests.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
As noted above, we also share some of your Personal Information--specifically, your first name, location, and product(s) purchased--with other Site visitors as a way of building credibility with potential customers.
And we use Smile.io to help us administer our customer rewards program--you can read more about how Smile.io uses your Personal Information here: https://smile.io/privacy-policy. If you wish to opt out of this rewards program, please contact us.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by updating your settings on Facebook's ad preferences page and on Google's Ad Settings page.
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
The Site is not intended for individuals under 16 years of age, and we do not knowingly collect personal information from such individuals. If we learn that we have received such information without verification of parental consent, we will delete that information. If you believe that we have received personal information from a Site user under 16 years of age, please contact us.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please use either this contact form, addressing your message to Jennifer Verdun, President, or the following address: